In 2014, I produced a series of 13 short educational videos called the CASL Series™ to help marketers and CEOs comply with the Canadian Anti-Spam Law (CASL).
For your quick reference, here’s the list in its entirety:
Ep. 2 – What can trigger a CEM?
Ep. 4 – How do I gain express consent?
Ep. 5 – How do I gain implied consent?
Ep. 9 – What record keeping should I do?
Ep. 11 – How does CASL apply to social media?
Do you want to see CASL lightened for our Canadian businesses? Here’s a video taken at the London Chamber’s Digital Privacy Event where I share a 2015 policy paper the London Chamber’s Government Affairs Committee produced outlining steps our federal government could take to lighten CASL while still protecting consumers.
Do you have any questions about CASL or want to contribute to the legislation getting lightened? Email me at Andrew@tbkCreative.com.