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Have you ever had a piss poor experience with a small business and were tempted to share about it online but didn’t? What stopped you? Sympathy, fear of retaliation, eventual apathy, or forgiveness? The Fear Of Bad Reviews I’ve been giving this topic a lot of thought lately. Businesses look at bad reviews as negative [...]
... Read MoreTags: Business, London Ontario, Misha Allard, Richmond St., Richmond Street, Scott Clawson, Social Media, social media channels, social networks
Posted in Business Strategy | 1 Comment »
Yesterday morning I sat in as an attendee at the London Chamber of Commerce, Breakfast With Champions Event. The panel included 4 successful London ON., based entrepreneurs, who were all nominees at the most recent Annual Business Achievement Awards. These people included Jim Graham from Try Recycling Inc., Cathy Siskind-Kelly from Black Fly Beverage Company [...]
... Read MoreTags: Andrew McClenaghan, Annual Business Achievement Awards, Black Fly Beverage Company Inc., brand awareness, Breakfast with Champions, Cathy Siskind-Kelly, charity, corporate social responsibility, Dr. Greg Garvin, Echidna Solutions Corp., entrepreneurs, Hank Daniszewski, Jim Graham, London Chamber of Commerce, London Free Press, London X-Ray Associates, One Day Without Shoes, passion, pay it forward, social campaign, social initiative, Tagged By Kindness, TOMS Shoes, Try Recycling Inc.
Posted in Business Strategy, Cause Marketing | No Comments »
Have you ever been advertised to on a toilet before? I was yesterday. You’ll remember from my blog yesterday, How One Man Is Building A Personal Brand, I was on the hunt in Toronto looking for the perfect little coffee shop to sit down with a nice hot Americano, and finish the digital marketing book [...]
... Read MoreTags: ad, ad agency, ad campaigns, advertisement, advertising, digital marketing book, How One Man Is Building A Personal Brand, Marketing, marketing book, Mitch Joel, Six Pixels of Separation, The Source, Toronto, Twist Image
Posted in Marketing | 1 Comment »
I’m sometimes like a marketing pathfinder. When I’m in a city that’s outside of London Ontario (my hometown) – such as Toronto or Montreal, I’ll get these urges to wander off by myself, walking around aimlessly until I find a cute little coffee shop, where I can sit down, read, ponder, write, dream, respond to [...]
... Read MoreTags: advertisement, advertising, Alan Dudeck, billboard advertisement, blackberry bold, brand, Branding, Can Big Brands Become Personable, digital marketing, Linchpin, London Ontario, marketing & communications strategy, marketing pathfinder, Mercedes, Misha Allard, Mitch Joel, Porsche, Seth Godin, Six Pixels of Separation, Social Media, Starbucks, Sutton Group
Posted in Branding | 2 Comments »
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